Skip to main content

Flonase: "Six is greater than one!" No sh*t...

Once in a while (probably more often than I'd like to admit), I come across a commercial that appears to suggest that 99% of the viewing audience has a mean IQ of 56. A Flonase allergy relief nasal spray commercial is just the latest such ad.

In this ad, the key line is, "Six is greater than one," referring to how the product will block six allergy symptoms as opposed to just one. Sure, it's good from an advertising perspective to point out that the product blocks six allergy symptoms. However, isn't there a better way of doing that than stating the obvious in an almost jokingly condescending way? "Six is greater than one!" No sh*t there, Sherlock...

In any case, based on this commercial, expect Flonase to include the following words of wisdom in their upcoming ads:

- "44 degrees is warmer than -44 degrees!"

- "Right is to the right of left!"

- "'War and Peace' is longer than a haiku!"

- "Race cars are faster than Matchbox cars!"

- "Humans and grasshoppers are different!"

- "Talk show hosts are louder than mimes!"

- "Basketballs are rounder than square tables!"

- "There are more punches thrown in boxing than in meditation!"

- "Red isn't the same as blue!"

- "978 feet 10 inches is taller than 22 feet 3 inches!"

http://www.ispot.tv/ad/7J6U/flonase-allergy-relief-nasal-spray-six-is-greater

Comments

  1. Yes!! I hate this commercial! I'll stick with claratin because 10 dollars is less than 20 dollars.. Or whatever.

    ReplyDelete
  2. I despise this commercial. The other problem is there are 3 annoying taglines where the least annoying is the one least used.

    'This changes everything' is horrendous. It means absolutely nothing and they highlight that phrase.

    6>1 is stupid simple.

    'Inhale life'. That should have been the slogan and the only slogan.

    ReplyDelete
  3. I've been thinking the same thing. And this doesn't change everything. 6 has always been greater than 1. Horrendous commercial. I love the Inhale Life idea.

    ReplyDelete
  4. Nice! I've found my people!
    I didn't think anything would bump my current most hated commercials: the GE series.
    Speaking of the "this changes everything line", I think the single most overused phrase in any media format ad is: "there's never been a better time".
    Ugh.

    ReplyDelete
    Replies
    1. Yeah, right now, my two most hated commercials are this Flonase one and "puppy monkey baby." I don't want to know what kinds of drugs the creators were on when writing that commercial. Around Christmas, though, Kay ("Every kiss begins with Kay") and Jared ("He went to Jared") take the reigns.

      Delete
    2. "Peace of mind" is my favorite. lol

      Delete
  5. Lol! Puppy monkey baby is one of those commercials where the first time I saw it I had this image of the people that proposed it going somewhere private after getting it approved and just looked at each other in stunned, wide-eyed disbelief that anyone would actually go for it. Then one of them says "well, I guess we have to actually make the ad now".

    ReplyDelete
  6. It's doubleplusgood!

    I hate this commercial too.

    ReplyDelete
  7. Well it does change everything.

    ReplyDelete
  8. Well it does change everything.

    ReplyDelete
    Replies
    1. Don't forget, everything is greater than nothing.

      Delete
    2. LOL. That may be Flonase's next slogan: "Don't forget, everything is greater than nothing."

      Delete
  9. The other issue with this commercial's dumb "6 is greater than 1" is it doesn't explain what role the 6 factors they effect have on allergy symptoms. Maybe they're completely irrelevant. Also it also doesn't indicate whether the "6" include the "1" that their competitors effect. IOW they could be working on 6 different, and less relevant, factors related to allergies.

    ReplyDelete
  10. Reminds me of "4 out of 5 doctors prefer". Always sounds great unless you consider that only one of the five is actually a medical doctor and does not get paid for his/her opinion...

    ReplyDelete
  11. Not sure if it's the same commercial, but that ex-hippy, baby boomer lady in a recent Flonase commercial is just incredibly creepy -- standing behind her soon-to-be-married daughter, making a face like an alien wearing a human skin suit that isn't quite right. Ick.

    ReplyDelete

Post a Comment

Popular posts from this blog

Boycotting jukeboxes because of TouchTunes

I love music and enjoy hitting the bar(s) over the weekend, so naturally, when the mood strikes me, I've never been coy about playing some songs on the jukebox. This past Thursday, a friend of mine turned 50, so several friends of her's, including myself, all met up to celebrate the occasion. At around 9:30, a friend of mine and I both chipped in $5 to play some songs on the jukebox. Four hours and 231 skips later, we gave up on hearing the songs we had selected, and went home knowing we had just wasted $5. This wasn't the first time such a thing had happened to me (and many others), and due to that, I'll be boycotting jukeboxes. Why? The scam known as TouchTunes. You see, here's how the plot typically breaks down. A person (or group of people) downloads the TouchTunes app on his/her phone, consumes one too many adult beverages, and due to this, has less care for spending extra money to hear the songs of their choosing right NOW. That's the thing with TouchTun

The difference between "looking" and "checking out"

I may be way off with these numbers, but it's my approximation that at least 75% of individuals whom are involved in a serious relationship feel it's perfectly acceptable to "check out" members of the opposite sex they're not involved with. Meanwhile, approximately 25% either don't feel this is acceptable or aren't sure about the matter. I hadn't thought about this matter for a while, but since I've been dating a woman for about 8 months, the topic has been pondered about some. When reading or hearing others discuss this very issue, I often times hear comments similar to the following: "It's human nature to look." "There's nothing wrong with checking others out. I'm sure he/she does it too!" "It's fine to do it. Just don't tell your boyfriend/girlfriend about it or do it in front of them!" "It's natural to find people attractive." When observing the array of comments, I i

The verdict is in. To no one's surprise, Jonathan Hoenig has been found guilty of being an idiot.

Just recently, when discussing the Michael Brown shooting and whether or not race had anything to do with it, Fox News contributor Jonathan Hoenig said, "You know who talks about race? Racists." One moment while I provide Mr. Hoenig with the well deserved slow-clap. :: slow-claps for two seconds :: So, that was quite the line by Mr. Hoenig, wasn't it? "You know who talks about race? Racists." Well, wasn't he just talking about race? So, by his own words, I guess that makes him a racist. Also, if he wants to be consistent, does this mean that people whom talk about gender are sexists and people whom talk about sexual orientation are homophobes? With that line of thinking, Hoenig would engage in the following back-and-forths: Hoenig: "So, who are you voting for?" A woman: "The Democratic candidate, because he's been adamant about his support for equal rights for women." Hoenig: "You sexist feminist nazi!"