The Top Ten Worst Branding Changes (besides IHOP to IHOb)
10. KFC: Good Finger Lickin'
9. Papa John's: Papa John's: Bitter ingredients. Bitter pizza. Papa John's.
8. Rolaids: How do you spell relief'? Can you use that in a sentence? What's the term's origin? Could you say the word again?
7. Allstate: You're in good reach-arounds with Allstate.
6. United: Getting Friendly in the Skies
5. Packard: Ask the Only Man Who Owns One
4. McDonald's: You deserve a break today. How's that right arm lookin'?
3. Colt 45: It Works Every Time Some of the Time.
2. Coca Cola: It's the real thing...this time...
1. (drumroll) Motel 6: We'll leave a light on for you...and watch...
10. KFC: Good Finger Lickin'
9. Papa John's: Papa John's: Bitter ingredients. Bitter pizza. Papa John's.
8. Rolaids: How do you spell relief'? Can you use that in a sentence? What's the term's origin? Could you say the word again?
7. Allstate: You're in good reach-arounds with Allstate.
6. United: Getting Friendly in the Skies
5. Packard: Ask the Only Man Who Owns One
4. McDonald's: You deserve a break today. How's that right arm lookin'?
3. Colt 45: It Works Every Time Some of the Time.
2. Coca Cola: It's the real thing...this time...
1. (drumroll) Motel 6: We'll leave a light on for you...and watch...
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