In the run-up to the 2012 presidential election, the Republican super PAC - American Crossroads - spent around $300 million on advertising. How did American Crossroads fare? According to the Sunlight Foundation, which tracks money in politics - only 6% of Crossroads' spending went to winners. For math majors out there, that means 94% of the organization's spending went to losing candidates. To put it another way - if Crossroads had taken a 1,000-question exam, they would have answered only 60 questions correctly, while answering 940 of them incorrectly.
Judging by those numbers, I think we can all agree that American Crossroads failed miserably, right? Not so fast...
As Mitt Romney's campaign manager - Matt Rhoades - recently stated with regard to Crossroads and other like-super PACs: "[They] had a very positive impact on leveling the playing field in target states."
He continued by saying: "Obama for America had a strategy to put Governor Romney and his campaign away early. In looking back, it might have worked if these organizations [Crossroads...] hadn't countered them in the spring and summer."
It might have worked? Did Mr. Rhoades not hear who won the election? Did he feel that Mr. Romney's concession speech was in fact a victory speech - perhaps the shortest one in the history of mankind? Was the 206 placed next to Romney's name to showcase how many electoral votes he won a special, lucky number of some sort? Is Romney's 206 electoral votes superior to Obama's 332? Whatever is the case, Mr. Rhoades is going to be awfully disappointed come January when he sees President Obama being inaugurated for his second term and calls Mitt in a panic, wondering why in the world he's not the one on television at that very moment. As Doug Heffernan once said, "Denial is more than a river in Spain." Indeed it is.
http://www.washingtonpost.com/politics/karl-rove-and-his-super-pac-vow-to-press-on/2012/11/10/19ed28ea-2a96-11e2-b4e0-346287b7e56c_print.html
http://www.cnn.com/election/2012/results/main
Judging by those numbers, I think we can all agree that American Crossroads failed miserably, right? Not so fast...
As Mitt Romney's campaign manager - Matt Rhoades - recently stated with regard to Crossroads and other like-super PACs: "[They] had a very positive impact on leveling the playing field in target states."
He continued by saying: "Obama for America had a strategy to put Governor Romney and his campaign away early. In looking back, it might have worked if these organizations [Crossroads...] hadn't countered them in the spring and summer."
It might have worked? Did Mr. Rhoades not hear who won the election? Did he feel that Mr. Romney's concession speech was in fact a victory speech - perhaps the shortest one in the history of mankind? Was the 206 placed next to Romney's name to showcase how many electoral votes he won a special, lucky number of some sort? Is Romney's 206 electoral votes superior to Obama's 332? Whatever is the case, Mr. Rhoades is going to be awfully disappointed come January when he sees President Obama being inaugurated for his second term and calls Mitt in a panic, wondering why in the world he's not the one on television at that very moment. As Doug Heffernan once said, "Denial is more than a river in Spain." Indeed it is.
http://www.washingtonpost.com/politics/karl-rove-and-his-super-pac-vow-to-press-on/2012/11/10/19ed28ea-2a96-11e2-b4e0-346287b7e56c_print.html
http://www.cnn.com/election/2012/results/main
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