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When words lose meaning

There are times when words can be uttered so frequently, that they lose their impact. I find swear words to be a perfect example of this - the f-bomb, as it's known, in particular. If a person regularly uses said word, and even jokingly tells people to "f-off" at times, the impact won't be nearly as great when he or she tells a person in a serious tone to "f-off." There are also times when words can lose their meaning due to having been said time and again, but without the actions necessary to back up the claim. The first two words that come to mind here are "promise" and "love." The word "promise" gets parents, spouses, and politicians into trouble a great deal at times. A promise may sound lovely at first, but if the person continually doesn't follow through with their promises, the next time they utter the "p" word, it won't carry nearly as much weight as it did initially, and the audience's skeptici...