Clothing store Abercrombie & Fitch and CEO Michael Jeffries, in particular, have come under fire recently for their catering to the thin and excluding even average-sized individuals. As author of the 2010 book The Rules of Retail - Robin Lewis - said, "He (CEO Jeffries) doesn't want larger people shopping in his store, he wants thin and beautiful people." Lewis added, "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'" The largest jeans size at Abercrombie & Fitch is a 10 - three sizes below the national average. There are also no XL's for women. In a 2006 interview with Salon , Jeffries said, "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are exclusionary? Absolutely." ...
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