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Kay Jewelers commercials = facepalm

Kay Jewelers commercials have a tendency to make my eyes roll more than Linda Blair's doctors said they should, but their latest one really gets under my skin.

In this commercial, a couple is sitting across from one another at a restaurant. As the man tries to get the woman's attention, he realizes the only way to do this is by texting her, since she's ignoring him while texting on her phone. He finally gives up any and all other options, and texts her with the message, "Look up."

At this, he finally has her attention, she looks up, and he provides her with a gift from Kay Jewelers. The commercial then closes with the tagline, "Every kiss begins with Kay," as the couple takes a picture of themselves kissing with one of their phones.

If that's not "romantic," I don't know what is...

Based on this very commercial, if the trend continues, the next one will go something like this:

Bruce Altiny: ::texts his girlfriend:: "Read your email."

Lucia Baller: ::reads email aloud:: "I'm going to get you some Kay Jewelry sometime. I included an attachment photo of it. It'll be purchased in between 7 and 296 business days. Love, B. Altiny"

Ms. Baller: ::emails him back:: "Aw... ::kiss emoticon::"

Every kiss begins with Kay.

http://www.ispot.tv/ad/7TR1/kay-jewelers-diamonds-in-rhythm-look-up
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