Once in a while (probably more often than I'd like to admit), I come across a commercial that appears to suggest that 99% of the viewing audience has a mean IQ of 56. A Flonase allergy relief nasal spray commercial is just the latest such ad.
In this ad, the key line is, "Six is greater than one," referring to how the product will block six allergy symptoms as opposed to just one. Sure, it's good from an advertising perspective to point out that the product blocks six allergy symptoms. However, isn't there a better way of doing that than stating the obvious in an almost jokingly condescending way? "Six is greater than one!" No sh*t there, Sherlock...
In any case, based on this commercial, expect Flonase to include the following words of wisdom in their upcoming ads:
- "44 degrees is warmer than -44 degrees!"
- "Right is to the right of left!"
- "'War and Peace' is longer than a haiku!"
- "Race cars are faster than Matchbox cars!"
- "Humans and grasshoppers are different!"
- "Talk show hosts are louder than mimes!"
- "Basketballs are rounder than square tables!"
- "There are more punches thrown in boxing than in meditation!"
- "Red isn't the same as blue!"
- "978 feet 10 inches is taller than 22 feet 3 inches!"
http://www.ispot.tv/ad/7J6U/flonase-allergy-relief-nasal-spray-six-is-greater
In this ad, the key line is, "Six is greater than one," referring to how the product will block six allergy symptoms as opposed to just one. Sure, it's good from an advertising perspective to point out that the product blocks six allergy symptoms. However, isn't there a better way of doing that than stating the obvious in an almost jokingly condescending way? "Six is greater than one!" No sh*t there, Sherlock...
In any case, based on this commercial, expect Flonase to include the following words of wisdom in their upcoming ads:
- "44 degrees is warmer than -44 degrees!"
- "Right is to the right of left!"
- "'War and Peace' is longer than a haiku!"
- "Race cars are faster than Matchbox cars!"
- "Humans and grasshoppers are different!"
- "Talk show hosts are louder than mimes!"
- "Basketballs are rounder than square tables!"
- "There are more punches thrown in boxing than in meditation!"
- "Red isn't the same as blue!"
- "978 feet 10 inches is taller than 22 feet 3 inches!"
http://www.ispot.tv/ad/7J6U/flonase-allergy-relief-nasal-spray-six-is-greater
Yes!! I hate this commercial! I'll stick with claratin because 10 dollars is less than 20 dollars.. Or whatever.
ReplyDeleteHa-ha. Yeah, same here.
DeleteI despise this commercial. The other problem is there are 3 annoying taglines where the least annoying is the one least used.
ReplyDelete'This changes everything' is horrendous. It means absolutely nothing and they highlight that phrase.
6>1 is stupid simple.
'Inhale life'. That should have been the slogan and the only slogan.
Exactly!
DeleteI've been thinking the same thing. And this doesn't change everything. 6 has always been greater than 1. Horrendous commercial. I love the Inhale Life idea.
ReplyDeleteNice! I've found my people!
ReplyDeleteI didn't think anything would bump my current most hated commercials: the GE series.
Speaking of the "this changes everything line", I think the single most overused phrase in any media format ad is: "there's never been a better time".
Ugh.
Yeah, right now, my two most hated commercials are this Flonase one and "puppy monkey baby." I don't want to know what kinds of drugs the creators were on when writing that commercial. Around Christmas, though, Kay ("Every kiss begins with Kay") and Jared ("He went to Jared") take the reigns.
Delete"Peace of mind" is my favorite. lol
DeleteLol! Puppy monkey baby is one of those commercials where the first time I saw it I had this image of the people that proposed it going somewhere private after getting it approved and just looked at each other in stunned, wide-eyed disbelief that anyone would actually go for it. Then one of them says "well, I guess we have to actually make the ad now".
ReplyDeleteHa-ha! I could totally see that too!
DeleteIt's doubleplusgood!
ReplyDeleteI hate this commercial too.
Well it does change everything.
ReplyDeleteWell it does change everything.
ReplyDeleteDon't forget, everything is greater than nothing.
DeleteLOL. That may be Flonase's next slogan: "Don't forget, everything is greater than nothing."
DeleteThe other issue with this commercial's dumb "6 is greater than 1" is it doesn't explain what role the 6 factors they effect have on allergy symptoms. Maybe they're completely irrelevant. Also it also doesn't indicate whether the "6" include the "1" that their competitors effect. IOW they could be working on 6 different, and less relevant, factors related to allergies.
ReplyDeleteReminds me of "4 out of 5 doctors prefer". Always sounds great unless you consider that only one of the five is actually a medical doctor and does not get paid for his/her opinion...
ReplyDeleteNot sure if it's the same commercial, but that ex-hippy, baby boomer lady in a recent Flonase commercial is just incredibly creepy -- standing behind her soon-to-be-married daughter, making a face like an alien wearing a human skin suit that isn't quite right. Ick.
ReplyDelete