Spread the Good Word (of my books, that is)

For any readers that have taken a gander at my books and thought to yourself, "Huh, I bet (so-and-so) would like this" or purchased and read a copy and actually enjoyed it (them), I'd love to get word around to as many people as possible. I've sent e-mails, plan on sending letters to people I know, will be creating a webpage, involving myself in as many social networking sites as I can, attempting to contact bookstores and local newspapers, agents, etc.The more the "good word" is spread, the better the chance it is for me to persuade the before-mentioned people to take a look at my book(s), represent it (them), read it (them) and/or sell it (them). I'm hoping to get word out to the before-mentioned people and through the multiple online networks before taking part in an inevitable book signing I'll have at a local pub. Any and all help is greatly appreciated. I gave forth a great deal of effort after completing my first book ("Seasons Come, People Grow: A Poetic Journey"), but in hindsight, could have put forth a bit more. It was a difficult transition for me after completing my second book ("The Serious Scale of Sarcasm: More Balanced Than a Drunken High-Heeled Clown In a Tight Rope"), as I was in the process of moving out-of-state and therefore, didn't have quite as much time to spread word around about it. I've got a better gameplan for these two most recent effort, I believe and have some time to spare, so I'm going to try and put forth the maximum amount of effort this go-round and hopefully the results of that very effort are very positive.